Oh' BOY LONDON

This is an awesome brand. I did not know that it has been around this long, it was founded in 1977 by Stephane Raynor. The BOY logo and print is one that's internationally recognized. Everybody from fashionistas, to punks, Andy Warhol to Madonna, has worn BOY. The brand survived this whole time, up until now its been able to keep its position at the cutting edge of a whole new generation.

What I love about this brand, is its simplicity. They don't try to be something they're not, they stick to their game, and it's payed off. Everybody knows the BOY logo, and famous sweaters which everyone drools over.

Rihanna wearing her BOY outfit while performing

Jessie J wearing some BOY high waisted hotpants. 

Check them out on facebook.

Check out Riri's performance on the Jonathan Ross show HERE. 

Lots of love.