I LOVE IT. so original. Granted it looks weird when you see the pictures, but its the weird factor that works..and makes it something to remember. Especially because it's something different, it's not just models walking up and down a runway..they're actually moving around and working out, showing you how the clothing moves and fits while being used. Super practical.
What we see is colourful clothing, soft and bright, futuristic, sleeveless hooded jackets, cut out swimsuits, graphic print leggings, and the best thing in my opinion.. all ECO-FRIENDLY! Stella used a lot of sustainable materials like organic cotton and recycled nylons. Plus she used the new DryDye technology at Adidas, which uses no water at all to dye clothing.
Amazing isn't it? Best picture is Stella taking out her phone to snap a shot of some girl twisted in some pose in the silk ropes...
Take a look at the lookbook here.
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